Loan for Business

How to Start a Jewellery Business in India 2026: Steps to Guide

By Tata Capital
08 January 2026
10 mins read
2259

Have you been wondering how to start a jewellery business in India? This lucrative business idea is an excellent venture for entrepreneurs. According to reports, households in the country hold up to 25,000 tonnes of gold, primarily jewellery. Suffice it to say—Indians love jewellery, and the demand for gold has always remained high, making a gold jewellery business an excellent idea.

This article delves into the types of jewellery businesses in India, the benefits of starting such a venture, how to start jewellery business, and the steps you can take to set up your own business.

Step-by-Step Guide to Starting a Jewellery Business in India

Follow these simple steps to start your gold jewellery business in India:

Step 1: Conduct your research

The first step to setting up a successful jewellery business is to know your market, target audience, ongoing trends, what type of jewellery and materials you require, and more.

Step 2: Decide your niche

Determine what materials you want to use, the designs you wish to follow, and your aesthetic. For example, do you want to focus on traditional gold and diamond Indian jewellery, or do you prefer to keep up with trends?

Step 3: Create a business plan

This step is crucial for determining your target audience, business goals, finances, and more. During this step, you should also source your materials and establish relationships with suppliers.

Step 4: Create a brand and register your business

Create a name and brand easily recognisable by your audience, and ensure you obtain the necessary permits and licenses.

Step 5: Market your brand

Establish a social media presence, set up your own website, and leverage traditional advertising to reach your audience.

Key Benefits of Starting a Jewellery Business in India

There are many benefits to starting a jewellery business in India. These include:

– Jewellery has a lot of cultural significance in the country. Therefore, this venture can benefit from consistent demand.

– A jewellery business offers high profit margins.

– It is relatively stable since the demand for jewellery is not affected by market fluctuations.

– Jewellery designs vary greatly, and different people like different styles. This allows business owners and entrepreneurs to express creative freedom.

– Unique, high-quality products can ensure strong customer relationships and lead to repeat business.

Also, read – Top 20 Business Ideas in Surat

India’s Jewellery Market Size and Growth Prospects

The jewellery industry in India is massive. Here are some key facts and figures about the industry:

– The jewellery market is worth approximately USD 85.52 billion. It is estimated to grow at a CAGR of 5.7% between 2024 and 2030.

– The market is currently witnessing a rise in demand for traditional gemstone and gold designs, which reflect India’s unique culture and heritage.

– India accounts for almost 25% of the world’s gold demand.

– India is also a major exporter of diamonds and gold and one of the largest diamond cutting and polishing centres in the world.

Types of Jewellery Businesses You Can Start in India

There are 4 significant types of jewellery businesses in India. These include:

– Brick-and-mortar jewellery store: Brick-and-mortar stores can be highly profitable since many consumers like to see, feel, and test products before purchasing them. However, these stores have many additional costs. These include furnishing, rent, electricity, storage, security, sales staff, and more. However, many financial institutions, such as Tata Capital, offer simple funding options for businesses.

– Online jewellery store: Online stores are an excellent way to reach a wider audience. They are also less labour- and capital-intensive than traditional brick-and-mortar stores. However, it is vital to invest in marketing and advertising and create a strong brand identity. An online store can also be an efficient way to test your business before opening a physical store.

– Gold import and trading: Gold import and trading can be an attractive option for those wanting to start a business related to jewellery. These businesses involve importing gold or trading the metal. However, adequate financing is required for storage, logistics, cross-currency payments, trading margins, and more.

– Jewellery making: Another excellent option for entrepreneurs wondering how to open a gold jewellery shop is to get involved in the manufacturing process itself. This would involve sourcing gold, filtration, heating, moulding, testing, packaging, storage, and more. However, this process needs to be rigorously monitored to create high-quality, saleable products. Entrepreneurs will also require adequate funding for this process.

Also, read – Top 12 Business Ideas for Students in India

Legal Requirements and Licenses for Starting a Jewellery Business in India

Starting a jewellery business in India requires you to follow several legal steps to operate legally and build trust with customers.

Below are the key legal requirements and licenses explained clearly.

Choose a Business Structure

You must decide whether to register as a sole proprietorship, partnership, or private limited company. Each structure has different tax and legal implications, so consulting a professional for guidance can help you choose correctly.

Business Registration

Register your business with the Registrar of Companies (or relevant authority). This step gives a legal identity to your jewellery business.

GST Registration

GST registration is mandatory if your business’s turnover exceeds ₹20 lakhs. It will allow you to collect tax and issue proper bills to your customers.

BIS Hallmark License

A BIS hallmark license is required for selling gold and silver jewellery above 14 carats. It ensures purity standards when asking “how to start gold business”.

Trade License

Obtain a trade license from local municipal authorities to operate your store.

Additional Approvals and Insurance

You may need additional licenses, depending on your business type. Some examples include fire safety clearance, Pollution Control Board approval for manufacturing, an IEC for import-export, and insurance to protect against business risks.

Sourcing Materials: Finding Reliable Jewellery Suppliers in India

After planning jewellery business ideas, sourcing the right materials is a key step in building a successful jewellery business in India.

The Indian jewellery market is large and diverse, for example:

Jaipur is well known for gemstone and stone jewellery
Mumbai and Delhi are popular for sterling silver and contemporary designs

Understanding these regional variations will help you narrow down suppliers that match your ideas for how to open a jewellery shop successfully. A reliable supplier will also offer a wide product range, from birthstone and crystal jewellery to unique gemstone collections. This gives you flexibility to serve different customer tastes.

Before finalising any supplier, always check their credibility. Look for customer reviews, ratings, and certifications on platforms like Google, Trustpilot, or trusted B2B portals.

Then, requesting samples will allow you to assess product quality, finishing, plating durability, and packaging before placing bulk orders for how to start jewellery business.

Finally, discuss minimum order quantities and delivery timelines clearly. Transparency at this point will help you plan better.

You can work with an experienced jewellery sourcing agency and ask “how to start jewellery business sourcing” to make the process easier.

Marketing Your Jewellery Business: Strategies for Success

Marketing is essential for growing a jewellery business. Let’s look at the top strategies for success in this niche:

One of the first jewellery business ideas is building a professional website. Here you can display your collections, share prices, and tell your brand story. This will act as a home base for your jewellery business.
Social media is another powerful tool. Platforms like Instagram and Pinterest work well for jewellery because they focus on photos and videos. Regular posts, reels, and customer feedback help people connect with your brand. Responding to messages and comments also builds confidence, especially for online buyers.
Email marketing helps you stay in touch with interested customers. How to start jewellery business marketing? You can share new designs, special offers, or festival collections directly with them.
Search engine optimisation is useful for bringing people to your website when they search for jewellery online, though it takes time to show results.
Working with influencers, attending exhibitions, or hosting shopping events are great jewellery business ideas. Other tips are to keep your branding consistent, use good photographs, and offer honest, friendly customer service.

With good marketing, you attract buyers and keep them coming back.

Also, read – 10 Profitable Business Ideas for Villages and Rural Areas in India

Funding Your Jewellery Venture: Loan Options and Financial Planning

How to start a jewellery business while planning for finances? Let’s find out.

Funding is a crucial part of starting and growing a jewellery business. When it comes to funding, business loans are a common option. Lenders like Tata Capital offer business loans designed for small and growing enterprises, with flexible repayment options and competitive interest rates.

You can also explore platforms that connect you with multiple lenders, making it easier to compare loan terms for how to open a jewellery shop. Also, government schemes may provide lower interest rates or subsidies, which might suit your situation well.

For proper financial planning, begin by preparing a clear budget that covers all major costs (store setup, raw materials, staffing, and regular expenses). Separating fixed costs like rent and salaries, from variable costs such as marketing, helps you plan better. It is also wise to keep a cash reserve for unexpected situations that can cover three to six months of expenses.

Using accounting software will help you track cash flow, manage taxes, and monitor your profits, all in one platform. If you take a loan, then plan loan repayments carefully based on expected income. Review your finances regularly.

Also, read – 10 Business Ideas Under 1 Lakh

Customer Acquisition and Retention in the Jewellery Sector

To attract new customers, you can use strategies like social media promotions, targeted ads, or offering first-time purchase discounts. At the same time, keeping existing customers is good because repeat buyers are likely to make additional purchases.

Here are some customer retention strategies you will find useful:

Loyalty Programs

Reward your customers with points, discounts, or special offers for repeat purchases.

Personalised Communication

Send emails or messages based on previous purchases. For example, if someone bought a ring, you can inform them about matching accessories.

Customer Service

Train your staff to handle questions and issues efficiently. Resolving problems promptly makes customers feel valued.

Exclusive Events

Organise previews, product launches, or shopping events. These special experiences will encourage customers to return.

Feedback and Insights

Collect feedback to get jewellery business ideas. Acting on customer suggestions shows that you care about their needs.

Involvement

Finally, let customers engage with you, share preferences, or vote on new designs via social media.

By combining acquisition with retention strategies, you can grow your customer base while building loyalty.

GST Registration for Jewellery Businesses

GST registration is required to run a jewellery business legally. It allows you to charge tax, issue proper bills to customers, and follow government rules without any legal skirmishes.

BIS Hallmarking and Quality Certification

BIS hallmarking certifies the purity of gold jewellery and ensures quality standards. If you’re planning how to start gold business, this hallmarking is compulsory.

Building a Brand Identity for Your Jewellery Store

A strong brand identity helps your jewellery store stand out. It includes a clear style, social media presence, good service, plus consistent marketing to gain the trust of your customers.

Conclusion

So, the answer to this question, “how to start jewelry business” or “how to start a jewelry business online” can depend on the type of business the entrepreneur is aiming at. However, the more important part is financial readiness that can be built initially by availing credit facilities.

Tata capital can be an entrepreneur’s perfect dream partner, with its pre-approved business loan facility, pocket-friendly rates, and easy repayment options. With its structured EMI plans, entrepreneurs can focus on “how to start a jewellery business” rather than “where can one draw funding from.”

Apply For Business Loan

FAQs

What type of jewellery is most profitable?

Some of the most profitable types of jewellery are gold and diamond products. This is because these materials have very high value retention, and business owners can benefit from very high profit margins.

How much does it cost to start a jewellery business?

If you’re wondering how to open a gold jewellery shop, the cost depends on several factors. These include the type of business you choose to start, the inventory required, setup, advertising and marketing, and more. The amount could range from Rs. 2 lakh to Rs. 10 lakh.

What are some current trends in the jewellery market?

Currently, the trends in the jewellery market include unique personlised pendants, initial necklaces, eco-friendly and sustainable materials and designs, lab-grown diamonds, minimalist designs, chunky gold jewellery, and modern and traditional fusions.

What is the license for jewelry business in India?

Entrepreneurs wondering how to start a jewellery business in India must obtain a license from the Bureau of Indian Standards, or BIS. This license is crucial for hallmarked gold and silver jewellery or artefacts.

Which country has the highest market for jewellery?

Currently, the country with the highest market for jewellery is China. This is closely followed by India and the United States of America, making up the top 3 countries with the highest market demand for jewellery.

What licenses are required to start a jewellery business in India?

To start a jewellery business in India, you need a shop licence, GST registration, BIS hallmark registration for purity assurance, and an IEC code for import or export activities.

How much capital is needed to open a jewellery shop?

How to start jewellery business capital will depend on the scale of your business, type of inventory, tools, salaries for employees, licensing fees, marketing, and workspace.

What are the latest trends in the Indian jewellery market?

Bridal jewellery, rising demand for silver over gold jewellery, minimalist designs, lab-grown diamonds and sustainability are popular trends and jewellery business ideas in the Indian market right now.

How can I get a business loan for my jewellery venture?

To get a business loan for your jewellery business, consider Tata Capital’s business loans. They are provided attractive interest rates to help you launch and grow your business.

What are the challenges of running a jewellery business in India?

Jewellery businesses in India face challenges in acquiring funding, strict GST regulations, dependency on import, strong competition in the niche, and difficulty migrating to a digital business model.

Previous Post Disclaimer Next Post

Menu