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What Is Credit Control and How Does it Work?

What Is Credit Control and How Does it Work?

Credit control is a financial strategy used by businesses and financial institutions to manage the extension of credit to customers. Thus, this strategy is important for ensuring timely payments and minimizing the risk of defaults. Typically, it involves assessing the creditworthiness of potential borrowers, setting appropriate credit limits, and collecting outstanding debts efficiently.

The objectives of credit control are clear – maintaining a healthy cash flow, reducing bad debts, and supporting overall financial stability. Thus, organizations can make informed lending decisions while building trust with customers.​

In the following sections, we’ll understand how credit control works and its importance for organizations.

What is Credit Control?

In normal business parlance, credit control implies a business strategy for promoting the sale of goods or services by offering them on credit to customers. It is also known as credit management.

Businesses offer credit to customers with a strong credit history. An efficient consumer credit control system helps businesses increase sales and customer base. It helps manage cash flow through a regular inflow of customer payments/loans.

Credit control has a much larger role in a nation’s economy. The Reserve Bank of India (RBI) – the central bank of India regulates credit or liquidity in the economy. RBI controls credit extended by commercial banks to customers. Credit control forms an important aspect of the lending scenario in India.

What do you mean by credit control? It has to be understood from the lending perspective to evaluate its functioning and importance.

Also, read – What is co-lending? Meaning & how it works

How Credit Control Works?

There are several steps involved in the credit control process. Businesses use these steps so they can effectively manage credit and minimize their financial risks.

1. Establishing Credit Policies: Define clear guidelines on credit terms, payment schedules, and procedures for handling defaults. This ensures consistency and clarity in credit dealings.​

2. Assessing Customer Creditworthiness: Evaluate the financial stability and repayment history of potential customers before extending credit. This minimizes the risk of defaults.​

3. Setting Credit Limits: Based on the assessment, determine appropriate credit limits for each customer to manage exposure and safeguard cash flow.​

4. Issuing Invoices: Send out invoices immediately after goods or services are delivered to encourage timely payments and maintain steady cash inflow.​

5. Monitoring Receivables: Regularly track outstanding payments to identify overdue accounts and take proactive measures to address them.​

6. Sending Payment Reminders: Dispatch reminders to customers with pending dues to prompt timely settlements and reduce the incidence of bad debts.​

7. Implementing Collection Procedures: If payments remain overdue, initiate collection processes, which can include follow-up communications or engaging collection agencies for recovering dues.​

Also, read – Outstanding loan amount: Meaning & how it works

Who Can Use Credit Control?

Credit control is widely used by businesses that extend credit to customers. These include:

  • Manufacturers: Selling goods to retailers with payments collected later.
  • Wholesalers: Supplying bulk products to stores on post-delivery payment terms.
  • Service providers: Such as consultants or repair agencies who bill after service completion.
  • Retailers: Offering credit to loyal customers or accepting payments via credit cards. This practice helps ensure timely collections and stable cash flow.

Importance of Credit Control

Let’s understand the importance and objectives of credit control:

  • Paves the way for steady cash flow, helping businesses meet expenses and invest in growth.
  • Reduces the risk of customer defaults and unpaid dues.
  •  Clarifies credit terms, leading to stronger, more transparent customer relationships.
  • Prevents cash crunches that could disrupt day-to-day business operations.

Also, read – Multi-purpose loan: Meaning, features, and benefits

Different Methods of Credit Control

Credit control is a crucial tool used by central banks like the Reserve Bank of India (RBI) to regulate the flow and cost of credit in the economy. These methods are broadly classified into qualitative and quantitative techniques, each serving different purposes.

Qualitative Credit Control Methods

These methods influence the direction and quality of credit distribution in the economy.

  1. 1. Credit Rationing: RBI limits the credit supply to specific sectors by capping the maximum loan amount lenders can issue. This helps redirect credit towards priority sectors and limits it in less-desirable or speculative sectors.
  2. 2. Margin Requirements: This is the difference between the loan amount granted and the market value of the collateral. It is adjusted based on inflationary or deflationary trends to either tighten or ease credit availability.
  3. 3. Persuasion: RBI persuades and sometimes advises lenders to restrict credit expansion during inflation. Or it may stimulate credit during economic slowdown through official communications and circulars.
  4. 4. Method of Publicity: RBI issues public reports and updates to influence and educate financial institutions. This method helps align lending practices with broader monetary policy goals.
  5. 5. Regulation of Consumer Credit: This involves placing restrictions on the number of EMIs or loan tenures for consumer goods. It is particularly used during inflation to reduce excess demand.
  6. 6. Direct Action: If a bank fails to follow RBI’s credit policies, RBI can take direct punitive action, such as restricting refinancing or imposing penalties.

Also, read – What is a subsidized loan? Meaning, process & benefits

Quantitative Credit Control Methods

These are used to manage the overall volume of credit in the financial system.

1. Bank Rate Policy: RBI changes the bank rate, i.e. the rate at which it lends to commercial banks. An increased rate discourages borrowing and helps control inflation.

2. Market Operations: RBI buys or sells government securities in the open market to regulate liquidity. Buying increases money supply; selling reduces it.

3. Cash Reserve Ratio: Banks are required to keep a fixed portion of their deposits with RBI. Raising the CRR limits the funds banks can lend, tightening credit flow in the market.

Also, read – What is a loan modification? Meaning, process & benefits

Credit Control Factors

Credit Period: Defines how long a customer has to pay after purchase.

Cash Discounts: Offers price reductions for early payments, encouraging quicker cash flow.

Credit Standards: Sets the minimum financial criteria a customer must meet to receive credit; often includes FICO score checks.

Collection Policy: Outlines how actively a business pursues delayed payments; stricter policies may recover dues faster but risk losing customers.

Credit Management: Handled by a credit manager or committee, with input from finance, sales, and operations to balance risk and boost sales without increasing bad debts.

Also, read – What is Moratorium Period: Meaning & how to apply in India

Credit Control Best Practices

While credit control may seem challenging, some effective credit management tips include:

1. Remain aware

Staying informed is one of the most effective steps a business can take. Industry standards and regulations change often, and keeping up to date ensures compliance and supports healthier credit decisions.

2. Stay organized

Well-organised credit control data enables clearer, faster decision-making. Maintain accurate records of invoices, payment history, and customer communication to identify issues early and follow up consistently.

3. Collect timely payments

Customers may pay late due to financial stress or simple oversight, but delayed payments can strain business cash flow and morale. Maintaining positive customer relationships while encouraging timely payments is essential for stable credit management.

Following these credit control best practices can help improve business operations. 

Also, read – What is lien amount: Meaning, reasons and removal process

The Role of Technology in Credit Control

In today’s world, technology in credit control is vital and unavoidable, playing an increasingly important role in helping businesses manage credit control smoothly. Digital payment options like online card payments and bank transfers give customers convenient ways to pay, which naturally reduces delays and follow-up hassles. Online banking also makes it easier to track payments in real time, whether you are at your desk or checking from your phone.

Email has simplified invoicing by speeding up delivery and removing common issues like lost paperwork. Automated credit control tools, like invoices, help build on this by sending invoices, reminders and more, helping businesses stay consistent. 

Conclusion

Credit control is a vital part of the lending framework which helps business manage their operations and cash flow. Lenders like Tata Capital have robust credit regulation systems for providing easy loans to credible customers. To know more about what you mean by credit control, visit Tata Capital’s official website.

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FAQs

What is Credit Control in Finance?

It refers to the consumer credit control (lending) mechanism applied by financial institutions and banks to lend money to their customers. Through this, banks and financial institutions offer credit to customers with a good credit score or credit history. 

What does Credit Control mean to Businesses?

The consumer credit control strategy aims to provide credit to customers with a good credit or credit history. Businesses apply this strategy to ensure that they grant credit to customers having a good track record of repaying their bills on time. Businesses’ need for credit control also helps them identify customers or borrowers with poor credit records. 

What are the four methods of credit control?

The four key methods include bank rate policy, open market operations, cash reserve ratio (CRR), and qualitative controls like credit rationing and moral persuasion.

What is an example of credit control?

Aa an example, you can think of RBI raising the cash reserve ratio. This would reduce the amount banks can lend, thus controlling excess liquidity and stabilizing inflation.

Why is credit management & control important?

This is an important practice for ensuring timely payments, reducing bad debts, maintaining cash flow, and paving the way for sound financial decision-making.

How are Debit and Credit Notes related to Credit Control?

They adjust invoice values, helping maintain accurate accounts and ensuring customers are billed or refunded correctly, supporting effective credit control.

Should we outsource credit control?

Outsourcing can improve efficiency, reduce administrative burden, and ensure professional handling of collections. But, this can adversely impact customer relationships if not managed well.

What are the key objectives of credit control?

 

The importance of credit control cannot be understated.  Proper credit control aims to ensure timely customer payments, maintain a steady and healthy cash flow, help reduce bad debt, and protect the business’s financial stability. Proper credit control also means strong customer relationships, balancing growth and responsible lending.

Who regulates credit control in the Indian economy?

 

In India, credit control is regulated by the Reserve Bank of India (RBI). This is achieved through setting up monetary policies, controlling credit availability, and declaring guidelines for financial institutions. This helps ensure stability, manage inflation, and maintain healthy credit practices across the system.

How does technology improve credit control processes?

 

Technology plays a massive role in credit control definition and the strengthening of credit control. Features like online banking, automated reminders, and more help to improve and streamline invoicing, speeds up payment processing, and makes it easier to track data.

What are the main types of credit control methods?

 

The primary methods of credit control include qualitative and quantitative methods. Qualitative methods often include credit rationing and margin requirements. Quantitative methods include bank rate policy, cash reserve requirements, open market operations and more. These methods can help businesses manage their credit and cash flow.