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Tata Capital > Blog > Capital Goods Loan > Samsung Galaxy Unpacked 2023: Major Highlights from This Year’s Samsung Flagship Launch Event

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Samsung Galaxy Unpacked 2023: Major Highlights from This Year’s Samsung Flagship Launch Event

Samsung Galaxy Unpacked 2023: Major Highlights from This Year’s Samsung Flagship Launch Event

As Samsung steps up with its innovation every year, the recent Galaxy Unpacked event already made history! It was the first time in three years that it’s holding an in-person event.

Samsung has unveiled a slew of additions to its already existing market but the highlights are the announcements of the Galaxy S23 Mobile series and the Samsung Galaxy book laptop series. And techies everywhere are delighted!

Let us delve into the major highlights of these releases from the Samsung Unpacked event starting with the Galaxy S23 series.

Details of Galaxy S23 series

This series of phones are inspired by the notion to do more each day through the use of technology and innovation. Coming in three models, the series consists of:

1. Samsung Galaxy S23 

2. Samsung Galaxy S23 +

3. Samsung Galaxy S23 Ultra 


These models are all powered by Qualcomm’s Snapdragon 8, Gen 2 platform. Allowing for the fastest performance, this gives an unparalleled experience to users. The phones are available in a variety of colours from Cream, Phantom Black, Green, and Lavender.

From gaming to the best advances in AI, the series came loaded with specs that we were able to witness at the Galaxy Unpacked event.


The pricing for these phones is linear with prices increasing from the base model, the S23 to the premium, flagship model the S23 Ultra.

As the phones are yet to launch, consumers can now avail of higher benefits as the series is open to pre-ordering. 

Prices start around Rs. 74,999 for the base model and go up to Rs 154,999 for the premium model.

Check out the table to get an even better idea of the pricing:

S23128 GB Rs 74,999
 256 GBRs 79,999
S23+256 GBRs 94,999
 512 GBRs 104,999
S23 Ultra 256 GBRs 124,999
 512 GBRs 134,999
 1 TBRs 154,999

Camera specifications

One of the major highlights that the S23 series showed at the Galaxy Unpacked event was its cameras. With beautifully designed rear camera lenses, Samsung has developed the camera design by a notch and improved its capabilities significantly. 

A short film shot entirely by Ridley Scott, an award-winning film director showcased the immense capability of the S23 Ultra. With the tools for an everyday person to film a professional level quality with the phone, the Samsung event saw its finest revelations yet.

ModelFront Camera Rear Camera
S2312 MP50 MP + 10 MP + 10 MP
S23+12 MP50 MP + 10 MP + 10 MP
S23 Ultra 12 MP200 MP + 12 MP + 10 MP + 10 MP

Details of Samsung Galaxy Book series

Although the S23 series was a major highlight at Galaxy Unpacked, the Samsung galaxy book series gave another glimpse at the Samsung event. Similar to the mobile series, the laptop series comes with 3 new additions to the existing galaxy book series.

1. Galaxy Book3 Pro 

2. Galaxy Book3 Pro 360

3. Galaxy Book3 Ultra


Perfect for a variety of uses, these models are all designed keeping the users in mind. The Book3 Ultra offers a powerful experience with its high computing performance and features. The Pro 360 gives users a 2-in-1 convertible to use as either a tablet or as a PC. Finally, the Pro model provides features for the everyday professional.

Available in exclusive graphite colour, the Book3 series offers a slender and rich feel to users. The series also comes with an AMOLED 2x Display, which is the first time that this feature was showcased at the Galaxy Unpacked event, providing the ultimate cinematic experience. 


With an expanded 16:10 ratio and a 3K display, the Ultra model’s viewing experience is immersive by a whole notch. The AMOLED 2x display provides a colour volume of 120% making the tiny details picturesque. The GeForce NVIDIA RTX 4070 provides a lot of power for creative professionals. From rendering videos to live streaming, the GPU on the Ultra series is packed with features to let your creative energies flow making it a truly wonderful spectacle at the Samsung Unpacked event.


As pre-orders just opened days ago, there are a lot of offers on the market offering the most benefits to early bird buyers.

Pricing for the Pro, the base model starts at Rs 207,990 and goes up to Rs 352,990 for the premium model. These prices, however, are subject to discounts based on the pre-orders and are representative based on the Samsung Unpacked event.

Book3 ProRs 207,990
Book3 Pro 360Rs 22,4990
Book3 Ultra Rs 352,990

Go Samsung this year

With all the highlights at the Samsung Unpacked event this year, the standards of technology are once again set at a higher bar.

Packed with the latest technological advancements, Samsung proved what these latest advancements are through its mobile and laptop releases. And, while you jump on the wagon to go Samsung this year, you can count on Tata Capital’s consumer durable loans for all your financial needs.

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