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“It’s not what you sell that matters as much as how you sell it!” – Stated by HubSpot’s CEO and co-founder, Brian Halligan, this resonates positively today when businesses are relying on marketing to survive.
The lockdown may have caused chaos, but it has also opened numerous doors for profitable marketing, through modern technology and the Internet’s popularity. In this context, let’s take a look at marketing ideas that will help you scale your business after lockdown.
Marketing is one of the primary pillars of business growth with undeniable power. It helps to vocalise an organisation, extend its reach, and create a dedicated consumer base. Amidst the current pandemic, it is paramount that you conduct effective marketing, to maintain steady business growth, as lockdowns gradually get lifted.
Proper marketing will help your organisation maintain its image and introduce newer products quickly, at a time when consumer habits are changing massively. Therefore, incorporating robust marketing plans in your business strategy post lockdownwill bring their focus towards you, thus increasing your business tenfold.
Additional Read: A Complete Guide for Businesses in Post Lockdown Era
The pandemic has affected numerous industries and sales channels, which is why you must include modern marketing styles to further your after-lockdown business ideas. Let’s see how:
Embracing new consumer trends is a vital marketing idea, especially now whenmost people want to avail services and products at home, instead of going out. Thus, your business model should focus more on digital marketing aspects such as SEO, social media, etc., for improved visibility.
Furthermore, with relaxed business loan eligibility normsfrom numerous lenders today, one can easily avail loans to invest in these trends. This aspect will help marketers reach consumers faster and scale their brand further.
Creating goodwill has always been one of the best marketing strategies. A great example is how food delivery companies provide hand sanitizers with each delivery, or how companies have shifted to manufacturing masks and sanitizers, in addition to their usual products.
Since lenders now offer a business loan calculator, people can calculate and avail easy loans to start manufacturing these products. These ultimately convert into profitable marketing as consumers prefer purchasing from such companies.
Staying connected with your customers is another critical marketing strategy that will help your business stay relevant. Your buyers must know that you will actively interact with them to maintain clarity.
Send regular email updates to express how you’re supporting them during this pandemic, whether it’s through particular safety protocols, discounts, or essential products. With better business loan interest rates today, you can avail a loan and start using these strategies ASAP!
Additional Read: Check Out The Ways Businesses are Evolving in a Post Lockdown Period
Your business will powerfully combat the pandemic through these three marketing ideas post lockdown. However, you need proper financial support to aid this, which you can easily avail through a business loan.
Selecting the right lender will give you an affordable business loan. At Tata Capital, we understand this, and hence provide numerous benefits, including competitive interest rates, a business loan EMI calculator, and more.
If this seems helpful to you, contact us today!
Policies, Codes & Other Documents