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Tata Capital > Blog > Generic > TATA Capital x Shubman Gill: A Winning Partnership

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TATA Capital x Shubman Gill: A Winning Partnership

TATA Capital x Shubman Gill: A Winning Partnership

The rising cricket sensation Shubman Gill has been announced as the official brand ambassador for India’s leading financial institution, TATA Capital. With his nationwide popularity, Shubman Gill has been roped in to amplify TATA Capital's brand promise “Count on Us” and bolster its positioning in the financial services sector.

Shubman Gill is a young cricketing prodigy who has made his mark on the international cricket scene with impressive performances. At a very young age, he has already established himself as a dependable batsman across all formats of the game.

Hailing from Punjab, Gill has risen through the youth ranks rapidly. He was the vice-captain of the Indian Under-19 World Cup team in 2018 and made his senior international debut in 2019. He played an instrumental role in India's historic Test series win in Australia in 2020, where he scored magnificent 91 runs during the fourth test match in Brisbane. Besides, Gill has also won the orange cap in the IPL 2023 for smashing a spectacular 870 runs in just 17 matches.

Shubman Gill's attacking stroke play, nimble footwork and composure under pressure has drawn comparisons with legends like Virat Kohli and Sachin Tendulkar. With a growing fan following across India, Gill has cemented his status as an emerging youth icon.

TATA Capital's New Brand Ambassador

As TATA Capital’s brand ambassador, Gill's playing style, marked by determination, reliability and trustworthiness, perfectly aligns with TATA Capital's brand promise, "Count on Us."

As one of India's leading financial institutions, TATA Capital aims to provide simplified financial solutions for its customers. As Abonty Banerjee, Chief Operating Officer for Digital and Marketing at TATA Capital, explained, "His (Shubman Gill) journey in the world of cricket mirrors the journey of TATA Capital in the financial services sector – we are both driven by passion, skill, and a relentless pursuit of excellence."

Similar to TATA Capital, Shubman Gill exemplifies dedication, and a constant drive for excellence. His playing style showcases qualities like reliability and innovation that align seamlessly with TATA Capital's brand image.

His meteoric success despite a humble background makes him relatable across demographics.

The Benefits of the Partnership for TATA Capital

With Shubman Gill's immense popularity among a young fan base, TATA Capital will be able to expand its reach to this young demographic. His dedicated work ethic and reliability as a cricketer mirrors TATA Capital's own commitment to delivering dependable financial solutions focused on customer needs.

As a dynamic young sports star, Shubman Gill's partnership enables TATA Capital to present itself as a forward-thinking brand that empowers the aspirations of today's India through various lending solutions like personal loan, home loan, business financing or vehicle loan. Through these products, TATA Capital aims to support the dreams and aspirations of billions of Indians.

In a country where cricket is almost a religion, associating with a rising star like Gill will boost TATA Capital's brand recognition and recall, reinforcing its position in the financial services sector. As Abonty Banerjee asserts, "We believe that Shubman will play a vital role in the journey of growth of our brand as we strive towards becoming India's preferred financial services company."      

Conclusion

The announcement of rising cricket star Shubman Gill as brand ambassador heralds an exciting new chapter for TATA Capital. Much like his dynamic yet reliable batting makes him a dependable force on the field, Gill embodies the trustworthiness that TATA Capital's brand promise, "Count on Us" represents. His dedication and consistency align seamlessly with the brand's promise.

As Shubman Gill continues breaking records on the cricket pitch, TATA Capital remains committed to empowering aspirational Indians and simplifying finance to become the most preferred financial services company.

Stay tuned for upcoming multimedia campaigns featuring Gill's inspirational journey that perfectly encapsulate the shared spirit of ambition and chasing dreams.

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