Tata Capital Introduces 'Happy Hours' for Personal Loans

During Happy Hours, Personal Loans will be available at 0% processing fees


Mumbai 4th October 2016: Tata Capital, the financial services arm of the Tata Group, has introduced 'Happy Hours' - an exclusive Social Media promotion for its Personal Loan product. During Happy Hours, prospective customers can avail of Personal Loans with ZERO Processing Fees for a limited period of 6 hours only. Promotion of the offer is exclusive to Tata Capital's social media channels and can be viewed on www.facebook.com/tatacapital and www.twitter.com/tatacapital . Prospective customers can set a reminder for the promotion period by entering their details at http://www.tatacapital.com/SocialMedia/ HappyHours/HappyHours.aspx


Commenting on the promotion, Ms. Veetika Deoras, COO - Digital Business, Tata Capital said "Tata Capital has always believed in engaging with its target audience actively using social and digital channels. 'Happy Hours' is an initiative that allows Tata Capital's younger and discerning customers to interact with the brand and take a Personal Loan online - both of which are in line with the Company's objective of enhancing and embracing digital."


Tata Capital has successfully completed two rounds of the 'Happy Hours' promotion and has seen a jump of over 25% in the number of online personal loan applications during this period. The next Happy Hours will take place on 5th October 2016 from 1pm to 7pm (IST).


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About Tata Capital

Tata Capital, a holistic financial services provider caters to the diverse needs of retail, corporate and institutional customers. Its range of offerings include Consumer Finance, Advisory Services, Commercial Finance, Infrastructure Finance, Securities, Investment Banking, Private Equity Advisory, Credit Cards and Travel & Forex Services. For more information about Tata Capital, please visit www.tatacapital.com.


For further information, please contact:

Tata Capital

Stuart Pereira

Asst. Vice President - Brand Marketing &

Corporate Communication

Contact: +91 9029080385 | e-mail: Stuart.Pereira@tatacapital.com