The much-loved act of travel is back with a vengeance now that the pandemic is behind us. So much so, that many term the zest to travel "revenge tourism". Much of this was witnessed in 2022, and 2023 will not be any different.
However, you will notice that certain travel trends are already evolving and will be in full bloom next year. What are they? Will you partake in them?
Keep reading to find out about the toptravel trends in 2023.
1. Workations Remain the New Norm
With people continuing to work from home on most days, the trend of ‘workation’ or ‘staycation’ is here to stay. Even with most of the world open for tourism, 90% of people admit they plan to travel domestically in 2023, a study shows.
In addition to travelling domestically, they also wish to work from there for as long as it pleases them. Taking domestic workations or staycations allows travellers to dive deep into the culture of a place. It helps them relax, which also improves their work productivity.
What’s more, an extended workation or staycation at a domestic destination ends up costing the same, if not less, as a short international trip. For all these reasons, it will be the top travel trend in 2023.
Destinations to consider for workations – Southern travel to Munnar, Ooty, Coorg, Wayanad and Goa. Northern travel to Jibhi, Chamba and Rewalsar in Himachal, Kurseong and Darjeeling in West Bengal.
2. Millennials Willing to Splurge
Millennials no longer fall into the student category. Many of them have lucrative jobs, a large appetite for travel and a heart to spend. Add to it; the pandemic has led them to come to grips with the fact that life is fleeting. This is why they will splash the cash.
Until now, a common conception that only boomers would push the envelope when it comes to taking luxury vacations is fast changing. Millennials are the new spenders. A recent study shows that 17% of millennials scout for top-range options for destinations and stays during their vacation.
This will be a top trend in 2023, with millennials booking upscale resorts and hotels at expensive places worldwide, not just in India.
Destinations to consider if you have a deep pocket – Amalfi Coast and Cinque Terre in Italy, Koh Samui in Thailand, Bali in Indonesia, Dubai and Abu Dhabi in the UAE, Udaipur, Jaipur, Jaisalmer and Jodhpur in Rajasthan, Maldives and Seychelles.
3. Boomers Seek Family Getaways
Another travel trend we’ll witness in 2023 is an increase in the number of family vacations taken by boomers. Given that many of them could not spend time with their families during the two years of the pandemic, they now seek to maximise their time with family members.
Indeed, the best way to do so is by vacationing together. However, boomers won't care much for popular or ‘Instagrammable’ destinations. They will be more inclined towards returning to familiar spots where they vacationed with their children when they were little. This is evident from a study conducted with this group of people, where 32% wished to take a vacation to a place they have visited before.
Destinations to consider if you want to take a family vacation – If you’re looking for southern travel, visit Andaman and Nicobar Islands, Kerala, and Sri Lanka. For northern destinations, choose Jammu and Kashmir, Himachal Pradesh and Rajasthan.
4. More Pet-Friendly Vacations
For pet parents, it's always difficult to leave their pets behind and go on a vacation. And they no longer feel the need to do so! With several pet-friendly resorts and specific domestic and international airlines, more people will travel with their pets.
Data from GWI Travel shows that 1 in 10 millennials plan to travel with their furry friends. Also, the number of pet parents has increased significantly since the pandemic, and the Indian airline Akasa Air has allowed dogs and cats on all its flights.
Destinations to consider for pet-friendly vacations – For southern travels Ooty in Tamil Nadu, Goa, and Pudducherry. For northern escapades, Manali in Himachal Pradesh, Bhimtal and Ranikhet in Uttarakhand and Tala in Maharashtra.
5. Gen Z on Solo Trails
Where millennials and boomers seem to be moving away from solo tripping, Gen Z will be racing towards it in 2023. They are India’s new backpacker generation who are unrelenting in their search for adventure.
Top trends on social media platforms like TikTok are lit with hashtags like #Solotravel #Solotraveldiaries. These influence as well as provide helpful information to the Gen Z age group, egging them to plan solo trips.
Over a third of Gen Z participants in a study said they plan to travel solo, confirming their appetite for such trips. Even global airlines like EasyJet are capitalising on this travel trend by offering solo traveller discounts and will continue to do so in 2023.
Destinations to consider for solo travel – Iceland, Portugal, The Himalayas, Slovenia, New Zealand, Japan, Greek Islands and Cuba.
In the End
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15 December 2022
5 mins read
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