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The Launch of Tata Xenon Yodha in India

Mar 10, 2017

Tata Motors launched the Tata Xenon Yodha on the 3rd of January 2017. This pick-up truck offers a high level of performance with the lowest operating cost. The model has set new benchmarks in the pick-up industry with its attractive specifications and features. The Xenon Yodha is a rugged, safe, comfortable, and stylish workhorse and is suitable for a wide range of commercial applications.

About Xenon Yodha

Tata Motors has launched the Xenon Yodha in two variants, 4 × 4 and 4 × 2 as well as in single and double cab options. The single cab is competitively priced at INR 6.05 lakh, while the double cab comes with a price tag of INR 6.19 lakh. On the interior front, the Xenon Yodha comes with specially designed utility spaces, thereby making driving a convenient experience. The interiors also boast of high-intensity cabin lights and carpet flooring to enhance the vehicle's aesthetic appeal.

Highlights of Tata Xenon Yodha

One of the best USPs of the model is the high gradability feature, which allows the vehicle to adapt to any terrain in loaded conditions. Besides, the Xenon Yodha has additional strong suspension through its 5-leaves in the front and 9-leaves at the rear. This provides greater safety at high speeds and loaded conditions. The Xenon Yodha is supported by a 16-inch tire and has a ground clearance of 210 mm. The durable body of the vehicle is supported by a 4mm chassis and also has reinforcements as well as a strong rear axle.

The pick-up truck boasts of a good power and torque output. The 3.0-liter diesel engine provides 72 horsepower in BS III and 85 horsepower in BS IV version. The engine develops a torque of 223 Nm in BS III and 250 Nm in BS IV. The car offers a warranty of three years or 3,00,000 km (whichever is earlier). Besides, buyers also receive a first-in-segment free customized AMC package of three years or 1,00,000 km (whichever comes earlier).

Safety features

Tata Motors has ensured maximum safety of its users through the advanced safety feature offerings. The Xenon Yodha as a unique 3-layered body construction as well as a collapsible steering column. The pick-up truck also boasts of side intrusion beams and retractable seatbelts, thereby protecting its passengers in case of a side impact collision.

The Indian automaker had a successful previous year. The demand for new Tata cars as well as that for used cars has increased in the past year with hassle free and cheap used car loan offerings. With the recent launch of Tata Xenon Yodha and Tata Hexa, it is only expected that the company's sales volume will increase even further. Tata Motors has managed to create a niche for itself and will continue to expand its customer base successfully in the coming year.