In India, beauty parlours and salons account for around 40% of the total revenue in the beauty and wellness industry. The country has seen a surge in male, female, and unisex beauty parlours in the past decade, targeting customers across age groups. So, if you have always wanted to own a beauty parlour, now is the right to start your parlour business. This blog will walk you through the step-by-step process of starting a beauty parlour business in India.
1. Create a business plan
A business plan defines the objectives of a business and how it plans to achieve them. It is an important document that is even necessary for acquiring funds for your business. So, the first step in establishing your beauty parlour business should create a detailed business plan. Ideally, you must perform extensive market research and competitor analysis to include details like pricing, refund policy, target market, etc., in your business plan.
2. Decide on the services to offer
Different types of beauty parlours provide a diverse range of services to clients. Also, there is a difference in services of a high-end parlour compared to medium and economy parlours. So, decide what type of parlour you want to open and what services you want to offer in your business. Generally, parlours provide these services to their clients:
II. Spa centre
IV. Hair and skin clinic
V. Wellness centre
VI. Reflexology centre
3. Select the ideal beauty parlour setup
Besides deciding the type of beauty parlour, you must also select the setup for your parlour business. Independent parlours and franchise parlours are two common setups in the country. Independent beauty parlour setup is more popular as owners have complete control of the operations, including inventory, staffing, marketing, etc.
On the contrary, a franchise beauty parlour setup operates under the name of an already established large parlour chain. The franchise helps the owners set up a parlour and takes a certain percentage of the profits.
4. Pick a good location
The success of a beauty parlour depends on the actual footfall, and if your parlour is not accessible, clients will choose your competitors. Ideally, you should open a parlour in or near community centres or local markets. Besides, you can also own a parlour within a locality to attract repeat business. But you must ensure your parlour is accessible by cars, bikes, and public transport.
5. Get the beauty products
A beauty parlour is a service-providing business that requires plenty of investment in beauty products. And there are a lot of brands selling beauty products, so make sure to find quality beauty products at affordable prices. Here is a list of common products your beauty parlour must have:
V. Anti-aging products
VII. Shampoo and conditioners
You can also sell these beauty products to your customers to generate additional income from your beauty parlour business.
6. Market your beauty parlour
When you set up a business, you must spread the word to attract your first customers. But, in today’s competitive digital landscape, your parlour needs more than a grand opening ceremony for success. So, list your business on Google Maps and collect online reviews. Also, be active on social media to reach wider audiences. Apart from that, offer discounts and perks to regular customers to reward customer loyalty and win repeat business.
Planning to establish your beauty parlour setup on a low budget? Tata Capital business loans will help you realize your dream. At Tata Capital, we offer collateral-free business loans of Rs 0.40 lakh to Rs 75 lakhs at attractive interest rates and flexible loan repayment tenures. Visit our website to know more.